Brand kit
The ASoc brand kit
Logos, colours and guidelines for partners and press.
Logo
Use the primary wordmark on light backgrounds and the reversed mark on dark. Always preserve clear space equal to the height of the mark.
Colour
Our palette pairs a tinted near-black ink with a single considered accent — a soft lime — set against warm neutral surfaces. Keep the accent for emphasis only, and avoid recolouring the logo outside these values.
Typography
ASoc pairs Space Grotesk for display headings with Inter Tight for body copy — a medium weight for headings, a regular weight for running text.
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