What comes after the app

For a decade the app was the centre of the connected home. We think that era is ending. The most natural interface is the one you don't have to reach for.

Voice and gesture are part of it, but so is ambient context — a home that adjusts because it understands the moment, not because you issued a command.

The screen won't disappear, but it will become one option among many, used when it is genuinely the best tool and ignored when it isn't.